Mats Ottdal is a graphic designer from Oslo, Norway. He finished his bachelor degree in Communication Design in Melbourne, Australia. It looks to me that he's very good at what he is doing. He has created a clear and consistent style which is recognisable in most of his works. Illustrative style visible in the typography works, clear and very nice illustrations- perfect works. The portfolio itself is very neat and clear- perfectly fitting the style of the artist. My favourites are presented below but there is more in the portfolio.

1. Frisk- packaging and visual identity for drinking yoghurt. I'm looking up to the way Mats has approached this particular project- beautiful illustrations which are simple at the same time. I'm sure that all of the kids would like to drink yoghurt from such bottles, I would like to try it myself ;).


2. "Healthy hot chocolate on your mind"- this project is the good example how creativity and talent for illustration can create a perfect identity product. Citing the author:

"The brown palette indicates the different flavours of chocolate & also parts of the mind."

To create this work Mats Ottdal drew with hand the typography and then processed it in Photoshop and Illustrator.


3. I like how Mats has used the popular symbols and converted them to a neat vector illustration in the personal project presented above.


I found that his portfolio doesn't cover all of his works. For the full reference please visit his blog- you will find more of the interesting projects there.

Labels: branding, font, idea, illustration, typo, typography

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