Indeepop is a "psychodelic world of fantasy, happiness and tears, good and evil, the world of sweetness and bitterness, mysteries and secrets, the world of bipolarity, absolutely unlike ordinary". The site is developed by the Russian team of designers who make works about the creatures living in Indeepop world. Their interests relate to various areas of art: illustration, sketches, streetart, skateboards etc. All of those media are explored by the designers who give the viewers the insight into the "indeepop" world filled with funny creatures, colours and lots of fun.

The concept of creating the new imaginary world and then trying to earn money on the merchandise related to it is quite old already. The project seems to expand and develop quite well but I think it needs some more integrity within the works to become more convincing for the audience. Project called Friends With You is (in my opinion) very successful in being a cohesive and attractive fantasy world. It might be useful for the Indeepop team to see how they have done and maybe rethink and consolidate the strategy.

Still, I don't want to say that I don't like the works which are presented on Indeepop website. I wouldn't talk about this project if I didn't like it: it's obvious, right? I like especially the illustrations (looks like I talk about illustration a lot recently) but also the skateboards are worth checking.

"Cuz its rainy"



"Candy Mushrooms"



"Salomon is love" + "Salomonis"

Labels: art, badge, colour, graphics, idea, illustration, streetart, toys

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